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Cybersecurity Marketing & Sales
Three Marketing Issues to Avoid
Over the last two months, I have been fortunate enough to talk with more than 27 cybersecurity commercial executives, including marketing, sales, and revenue leaders.
They come from a cross-section of startups, early stage companies, and established cybersecurity technology and services companies.
Collectively, these executives have more than 600 years of experience designing, launching and scaling profitable and effective go-to-market strategies and building extraordinary teams.
In these conversations, we’ve discussed many of the strategies that they are currently using to generate leads and sales. We have also discussed the key challenges that have continued to plague them.
Cybersecurity commercial executives are having trouble getting in front of their buyers and then making their company’s products and solutions intelligible to their target market while also clearly demonstrating the ROI of their solutions and services.
I have chosen to highlight three marketing considerations that may have an out-sized impact on top-of-the-funnel lead…
