A Blockchain Primer for Marketing Leaders

Khullani M. Abdullahi

Web3 is the next iteration of the internet; it will have its own hardware (augmented and virtual glasses; computing paradigms (virtual worlds, augmented interfaces, distributed ledger blockchains); applications (dApps, DeFi, NFTs, virtual avatars; currencies (stable coins, tokens, Bitcoin, ETH); nomenclature (wen, fren, memes); social platforms (discord,) and so much more.

For the marketing executive who is paying attention the central opportunity is to recognize that the way that information is displayed, stored, consumed, and evaluated is shifting and evolving and it is taking the attention of both B2B consumers and B2C consumers into new worlds where we currently do not have a presence for the brands, products, and services we represent.

Key Concepts

Blockchain technologies and all the new applications, services, companies, products, mediums, and platforms that they enable are a new computing paradigm that we refer to conventionally as Web3.

Web3 is an amalgamation of virtual reality technologies, augmented reality, and blockchain technologies.

What is a protocol?

A protocol is a term of art in computer science, and it refers to the set of instructions or procedures that…